By Tim Roberts
Wieck has a new office…and a new brand to match. It’s been a long time coming. In recent years, we began having a conversation about rebranding Wieck to redefine what we were and what we could be in the eyes of our clients.
That conversation evolved into many strategy meetings and talks with other employees throughout the company.
It’s taken hours of research and easily 100+ erases the office whiteboard. Maybe that’s why we went with a chalkboard in the new office.
All that time and energy gave us a chance to put plenty of thought into our new look, one that respected our past and our hand-crafted approach to developing technology while also positioning us well for our future.
The wireframe of our logo represents our spirit for development and building — something we do not only in our Web development work and newsrooms but also in our content program rollouts within clients and in our strategy sessions. Building is at the heart of all we do.