In April Wieck conducted another series of live-stream videos for our clients at the 2017 New York International Auto Show. With Kelley Blue Book’s involvement, we streamed ten different manufacturers live press conferences during media day. A compilation of these videos was placed on KBB.com’s NY auto show news section, a site that attracts millions of unique monthly visitors.
In addition to our jam-packed day of live streaming on April 12, we also produced two sizzle videos for clients straight from the auto show floor. In a few short hours we were able to turn over high quality materials for clients to share on social media.
One live stream, in particular, pulled in a half million views to the manufacturer’s Facebook page; this demonstrates the power of live streaming and Facebook’s audience. Although YouTube reigns supreme when it comes to online video publishing, it is essential to stream on Facebook as well.
Posting content to social media is free, but the process to get it there in a professional way is not. This happens to be our expertise. We enjoy bridging the gap between brands and their online audiences in the most efficient way possible.
Companies in all industries should live stream key, and, in some cases, all activities during their presence at events. Wieck is ready to help with professional video content delivered and shared in real time. Plus our archival services can retain it for reuse when desired or needed.
(courtesy: The New York International Auto show – http://www.autoshowny.com)