By Marc Newman
Kelley Blue Book is a vehicle valuation and automotive research company accredited by both consumers and professionals in the automotive industry. We have entered a partnership by providing live stream coverage of press events at major auto shows to Kelley Blue Book www.kbb.com, a trusted source for buyers and enthusiasts.
The service includes live video feeds direct from the auto show floor placed on Kelley Blue Book’s auto show news section. The video is archived for use by more than 20 million unique visitors who frequent the site each month for reviews and multimedia content before deciding which motor vehicle suits them.
“We are excited about partnering with Kelley Blue Book, the highly visited and respected automotive site frequented by millions of unique monthly visitors,” said Tim Roberts, CEO of Wieck. “Kelley Blue Book is a blue chip brand which commands much respect in the industry and because we already work with many of the OEMs, this additional exposure on KBB.com will be a great benefit to all involved.”
“Kelley Blue Book wants to put consumers in the driver’s seat by enabling them to experience live automotive press events, which are typically targeted to automobile journalists,” said Jack Nerad, executive editorial director for Kelley Blue Book. “Now anyone — consumers, automotive professionals and enthusiasts alike — can watch these events in real-time.”
“Wieck consists of industry veterans who understand the technology side better than anyone,” said Nerad. “With Wieck handling the heavy technical lifting and delivering us high-quality live video streams, we can concentrate on our overall coverage of the shows so our consumers are the big winners.”
Although our partnership with Kelley Blue Book is new, we’ve already provided live streams from the 2016 Los Angeles Auto Show, the 2017 Consumer Electronic Show (CES), the 2017 North American International Auto Show (NAIAS), and the 2017 New York Auto Show (NYIAS).