By Marc Newman
This past January in Detroit automotive professionals, journalists and enthusiasts came together for the annual North American International Auto Show (NAIAS). The 2017 NAIAS aimed to define how people across the globe experience mobility by incorporating an AutoMobili-D show among five unique others including The Gallery, Press Preview, Industry Preview, Charity Preview and a nine-day public show. Needless to say, there is plenty to see at the NAIAS.
In recent blogs we discussed a new service offered here at Wieck – live stream coverage, with the option to be featured on Kelley Blue Book’s auto show news section. We had a notable prove-out of these skills in Detroit by successfully streaming more than eight hours of press conferences from 11 different manufacturers.
With the ability to carry out the logistical legwork, we handle the encoding and heavy processing to produce a live stream video of your press event. A lot of time and effort goes into planning and delivering a press conference. Why not get more bang for your buck by streaming it so more individuals can take part?
By choosing to live stream an event, you are extending your reach and amplifying your message. Think about all of the social media sharing opportunities. Incorporating the stream on social media gives followers, who have shown apparent interest in your brand, a chance to feel like they are a part something exclusive. Not to mention, streaming the event will provide a professional quality video to archive forever.
Here at Wieck we are seasoned and skillful in the world of digital communications and a long-time partner with many companies in the automotive industries, even entering a recent partnership with KBB. When considering how to get digital projects done, consider us for the most cost effective and high quality results.