We’ve all experienced the way video streaming has transformed the entertainment industry.
But did you know that streaming is poised to transform your communications department as well?
Imagine if, instead of sending out mass emails or memos, you could communicate with your employees through secure video streams. Imagine that your brand could have its own private channel on Apple TV.
Well, you can. It’s called CommsTV, and it’s our newest, most cutting edge offering.
What is CommsTV?
CommsTV allows your organization to stream totally secure video to diverse audiences, whether that’s shareholders, all company employees, select customers, or staff in a single department.
With CommsTV, you can set up a branded channel (also private and secure) on Apple TV that allows viewers to tune into whatever messaging update, crisis communication, or event broadcast you want to share with them.
It’s like Netflix for corporate comms.
Why live streaming?
Think about how your employees consume information (and yourself, for that matter). According to data from Deloitte, time spent streaming in the U.S. increased by 58 percent in Q4 2019, compared to the previous year.
And that was before the coronavirus pandemic struck. With so many people spending so much time at home in 2020, that number has only gone up.
But there are more advantages to secure live streaming than the fact that everyone’s used to it. Here are just a few.
Streaming is ideal for organizations with remote employees
Streaming is uniquely suited to the kind of remote work culture that was already becoming the norm before COVID-19. Now that even more people are working from home, more organizations are in need of ways to stay connected with their employees and cultivate a healthy remote culture.
While there are plenty of tools for this, like internal message boards, messaging tools like Slack and Microsoft Teams, and others, video is consistently one of the best-performing tools when it comes to getting a message across.
There are hundreds of statistics out there that back this up, but here’s just one: 59% of senior executives claim that if both text and video about a specific topic are available, they’re more likely to choose video.
And if your senior executives are doing it, you can be reasonably sure that the rest of your staff is choosing video over text, too.
Streaming requires no additional software
If you’re already using web conferencing services (Zoom or Skype, for example) to deliver communications and engage with employees, you may feel as though streaming is redundant. Why have both when you’ve already got the web conferencing down?
The reason is that streaming requires no additional software. There’s nothing to download, nothing to log into—all you need is a secure link. All those issues that can come up with web conferencing—lost logins, botched downloads, cameras that don’t work—are nonexistent with streaming.
What can you do with live streaming for communications departments?
There are so many ways that communications departments can use live streaming. A few examples include:
- All-hands meetings with remote or global staff
- Employee training
- PR and press events
- Crisis updates
- Messages from the CEO
- Shareholder communications
- Customer events and product unveilings
Southwest Airlines is one of the first clients we worked with who embraced live streaming, and they did so in a characteristically fun and unusual way.
When Southwest was preparing to unveil its new brand identity, Wieck worked closely with them to build a top-secret media microsite. Then we used our skills in event production and live streaming to create an unforgettable experience for all the attendees at the fall Los Angeles employee rally.
While the employees were in Los Angeles, Southwest President Tom Nealon was standing on the shores of Waikiki beach in Hawaii, along with Hawaiian governor David Ige. When the time came, Nealon and Ige were live streamed to all the Southwest employees in Universal Studios.
But employees didn’t have to be there to take part in the experience. All employees were also emailed a secure link for the live stream before the event took place.
Most of us have fully embraced streaming for entertainment purposes. There’s no going back to the days of browsing through the DVDs at Blockbuster.
So why shouldn’t those of us in comms also embrace these changes? If you’re ready to explore how CommsTV can transform your comms department, get in touch!